How can algorithms help us to improve data quality?
In this article, we’d like to explore application fields for algorithms to help us improve our data quality.Read more
Facial Coding – Is your TV commercial really engaging your audience?
Consumers are very much guided by their emotions. But getting an understanding of consumers’ emotional engagement with a TV commercial has not been…Read more
How Representative is Online Research?
Today, we want to check whether online panels are representative and discuss four major biases that can distort the results of an online study.Read more
The Art of Designing Online Questionnaires
Online data collection is undeniably at the heart of our business. This is why it is absolutely vital for us to meet or even excel the respondents’…Read more
Five Basic Principles for Writing Good Questionnaires
At Norstat, we have seen all the common mistakes in questionnaire design, regardless whether they were telephone, face-to-face or online interviews.Read more