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  • Why do we need surveys when we have access to so much data?

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    Why do we need surveys when we have access to so much data?

    Big data has been a buzzword now for several years, and some will say the concept has disappointed in delivering the revolution to business it has…

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  • What’s the best Sampling Technique?

    What’s the best Sampling Technique?

    Many researchers feel uncertain about getting sampling right.

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  • Utilizing Usage Data in Market Research

    Utilizing Usage Data in Market Research

    Market research can describe parts of reality very accurately but is sometimes unable to see the big picture.

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